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benefits for advertisers

Internet users are blind for banner advertisements. But we have solution for this huge problem.
Here are some of the benefits of advertorials (paid content)

Manually curated websites

We take time to review every single website and to verify the ownership, authority and how unique the content is. Every single website is curated by our professionals and only the best with great.

Reach new audience

  • Great, high quality content has become even more important as more readers are getting the majority of their news and information online instead of nightly television news programs or newspapers. This means that there is a flood of content being published each day, and the more websites a person or company is mentioned on, the better (not only from a human perspective, but also a search engine perspective).
  • In the advertising world, companies know that a potential customer must be exposed to an ad multiple times before they begin tying positive feelings or subconscious recognition of the product or brand.
  • The same could be said for the online presence of a company and its individuals. Not only do authors with published guest posts on a wide variety of websites get more exposure, they get more opportunities to craft a positive association in readers’ minds.

Credibility

  • Positive association with brand names definitely drives credibility for individual authors and the companies for which they write. An author who has been published on sites like Huffington Post or Marketing Land will most likely be seen as more credible in their field than someone who has no guest posts at all. It can be difficult to get approved as a guest writer or contributor for top industry sites, so starting with smaller blogs and using them as a portfolio will start creating the online credibility that will only grow once the author has been published on more popular sites. It also helps to mention any type of experience that may lead to better posts, such as continuing education (e.g. conferences or additional certifications) or recent client experiences.
  • Guest blogging on popular industry sites can also lead to greater opportunities that go beyond writing posts for additional websites and blogs. They often lead to actual sales of products and services, speaking engagements, and increased website traffic for both the publisher and the author.

Build your brand

Another great advantage of guest blogging for others is that it increases your exposure while at the same time helping you build your brand. For example, let’s say you wrote a guest post on a blog with 20,000 visitors daily and your guest post was viewed 5,000 times. Even though you might not get more than 300 visitors to your blog from that guest post the truth is your name has just been exposed to 5,000 more people. When this keeps going on and on you will start seeing more people visit your blog or website because they’ve seen your name online enough times to make them curious about what you have to offer.

Inbound Links (optional)

  • Increased website traffic is one of the main reasons why many writers choose to begin guest blogging in the first place. Most websites allow writers to submit a bio and/or their social media profile URLs to be published at the end of the post. These links drive referral traffic and boost organic search rankings, resulting in better search visibility for the author’s website.
  • Because the guest blog post provides inbound links, it’s important to provide only high-quality content. Link building is almost always worthwhile, as inbound links play the biggest role in the search engine ranking algorithm. In addition, thoughtful, useful, and valuable content that gets traffic and steady engagement will help you publish more regularly at each publisher with whom you work.

Social Media Growth

In the Web 2.0 age, it is only logical to link your content and become part of the ‘inner circle’. Guest posts are shared by readers and discussed about on a variety of social networking sites and forums. This allows a writer to understand different perspectives on the same subject thus adding to his/her knowledge base which in turn makes him/her a better writer.

Generates leads and traffic

  • The number one advantage of guest blogging and why a lot of people are investing their time in it is the quality traffic it sends. My guest posts have been published on several big blogs in the blogging and make money online niche and aside the other benefits involved, one great advantage of this is the quality traffic it sends. Most of the time I get as much as 500 visitors from guest blogging on a big blog and I sometimes get over 1,000 visitors from writing a single guest post on a big blog.
  • When it comes to getting a lot of visitors from my guest posts on these blogs I’m not just talking about the number of traffic, but the quality. After all, I’ve gotten as much as 2000 visitors from Stumbleupon in only one day but the fact is not all traffic is equal. While visitors from stumbleupon spend an average of 1 second on my blog and result in a 90% bounce rate those from my guest posts spend as much as 4 minutes on my site and only have a very low bounce rate of around 40%.

Connect with popular brands

Internet users are blind for banner advertisements. But we have solution for this huge problem. Here are some of the benefits of advertorials. Internet users are blind for banner advertisements. But we have solution for this huge problem. Here are some of the benefits of advertorials. Internet users are blind for banner advertisements.

Networking

  • Besides outright promotional tweets and sharing of your content, guest blogs also often drive conversation on social media, the comment section of the post, and via email, which could lead to great networking opportunities or sales. For instance, I often get emails from readers thanking me for my articles and offering to connect on LinkedIn.
  • After responding, you leave a positive association with that reader. The next time a reader needs services or products the author’s company may provide, you could be the first person they go to.
  • Beside potential sales, networking that results from guest blogging can also lead to valuable industry contacts that are great for support and business referrals. In addition, a new contact may ask you to write a guest post for their own blog.
  • Networking can also be a great way to find guest bloggers for your own website. Bringing in regular, quality guest bloggers can result in more fresh content and a better variety of perspectives and knowledge that may not come from a single individual or team working for the same company. This further fosters a supportive environment of authors helping one another.
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